HOW TO SEO YOUR PINS FOR PINTEREST: Ever wonder how some blogs get tons of traffic and reach a level of success so quickly? Today, we’re going to address how to get traffic to your blog and how to SEO (Search Engine Optimize) your pins for Pinterest. This will be a series of posts, I’m calling Blogging for Beginners, so be sure to subscribe to stay informed. (If you need to sign up for a new blog, try bluehost for the cheapest options.)
HOW TO SEO YOUR PINS FOR PINTEREST
So, what is SEO. exactly? You may have seen this information before, but we’re going to dig deeper today and see how to apply it to your blog and to Pinterest. SEO stands for Search Engine Optimization. SEO involves using keywords that tell the browser of the search engine what your post or your Pinterest pin is about.
Here’s how it works. If I wanted to write a post about decluttering, which I often do, I want to use the word “decluttering” often in my post. I want to use it in the title, throughout the post, and in my Pinterest pins.
I also want to use words related to decluttering, such as organizing, cleaning, housekeeping, minimizing, etc. However, I want to use words that are frequently searched on both Pinterest and Google, so I can get the most interest and generate the most traffic to my blog.
HOW TO SEO YOUR PINS FOR PINTEREST
So, how do I know which words to use? It’s simple. Just use the Pinterest search bar/magnifying glass feature.
In the search bar at the top of Pinterest or the magnifying glass on the app, I begin typing in my main topic word, in this case declutter. Before I even complete the spelling of the word, Pinterest already has given me several choices to choose from: decluttering ideas, declutter, declutter and organize, decluttering, etc. These are keywords. These keywords are words that your audience will use most frequently when searching for that specific topic.
How is this helpful? Pinterest is brilliant because they are anticipating the words you are about to type in the search bar. Not only is this helpful if you are searching a topic, it is extremely helpful to you as a blogger.
Use this free information to SEO your blog post, title, and Pinterest pins. This way you get more of a reach to your targeted audience and drive organic traffic to your pins. (If you need to sign up for a new blog, try bluehost for the cheapest options.)
How does it work for other search engines, such as Google? It works in pretty much the same way. Go to your Google search bar and type in your keyword.
This time when I type in the word declutter, I see a few more results. Google anticipates my search and give me a few options: decluttering, declutter, declutter your home, decluttering tips, etc. These are SEO keywords I need to use to be found in a Google search.
I now know that I need to use these keywords in my title, blog post, and any related pins and images to be found by Google search. But, I also want to go a step further. Let’s look at some related words to decluttering. Let’s try typing in the word organizing. Now I see MORE keywords I can use! I can use the words organizing, organizing ideas, organizing your home, and organizing tips. This way I can SEO my blog posts even more and broaden my reach.
So, it isn’t that complex, but it does take a little bit of searching before you decide on a blog title or topic name. It is better to do this research before you write and before you pin your Pinterest pins to be sure you get the most “bang for your buck.” A little preparation goes a long way.
Now, let’s look at a few mistakes I often see. I’m sure you are creative and love to write, if you are a blogger, but writing catchy titles could be hurting you. At least, it hurts your SEO organic search.
If I wrote a title that says Everything You Need to Know About Clutter, I will likely miss tons of people because I didn’t SEO that title. If my post is about decluttering, it must be in my title. Yes, clutter is related but it isn’t usually what people are searching for. If you want to reach a larger audience, you have to behave like they do.
If it helps, ask someone else what they would type in the search if they were searching for your topic. Sometimes it helps to get a different perspective. Also, try using multiple search engines to practice and get the most search engine optimization per post. This will give you more keywords and drive more organic traffic to your blog.
How this applies to Pinterest: I already mentioned using the SEO keywords in your Pinterest pins title, but Pinterest also let’s you write a pin description for each pin you create. Use these keywords in that pin description, as well.
Use all of them, but use them in a way that makes sense to the reader. Use the keywords in complete sentences or phrases that tell the reader what the pin is about. This is one of the best ways to SEO your pins to be found in organic search on Pinterest.
Remember to use the same method I mentioned earlier: Look for related keywords to you topic and search those words. Then, use ALL of the main keywords and the related keywords in your pin description.
HOW TO SEO YOUR PINS FOR PINTEREST
One step further…Pinterest allows you to pin to boards. If you are a board owner of a board entitled Stuff to Read, you will not likely benefit from the maximum SEO for Pinterest. Instead, if I am writing about SEO, I want to pin that pin to a board called SEO, or Blogging, or Blogging for Beginners. This way I maximize my SEO for Pinterest.
Let’s look again at the Pinterest search bar. When I type in my word, I notice how it give me three options beneath the word: Top, Yours, and People. The Top words are the words people are searching, the Yours relates to your pins, and the People relates to people who have this keyword in their Pinterest profile.
Use this information to better your blog posts for SEO. If you haven’t already, make sure you have converted your Pinterest profile to a business profile and add your blog keywords in your Profile description. This will help you to be found on Pinterest by organic search.
To get more readers to your blog, you need to let lots of people know you exist. I do this mainly through Pinterest. You can also use other social media to gain a group of interested readers. You need like-minded readers who will return to your blog again and again because they found you through a keyword search.
So, Pinterest is the key here to finding them. Convert your Pinterest account to a business account and add your blog keywords in your profile and link your website to your profile.
I hope you have found this information on HOW TO SEO YOUR PINS FOR PINTEREST beneficial. I blog frequently about Pinterest and blogging for beginners. If you want to know more, subscribe to my blog, and receive updates by email. To subscribe, leave a comment below.
Bloggers, stay tuned, as I’ll do my best to send more helpful information like this your way!
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Need to learn more about Blogging for Income?
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I am excited to share a valuable resource with you today that can help promote your blog to the next level. It comes from Angie Gensler, one of my favorite bloggers who has helped push my blog to it’s maximum potential and get me more traffic than ever before. Today, I’ll show you one of the resources I use to get traffic to my blog.2021 Update: Angie has discontinued this course. (If you need to sign up for a new blog, try bluehost for the cheapest options.)
To be clear, you should know I only promote content from people that I have used and that I trust. Angie Gensler delivers. She has an MBA degree and a background in Marketing. Truly, every single product I’ve used of hers delivers great, valuable content. You’ll find content that you can’t find elsewhere.
Angie’s products will take you from being a beginning blogger to a full-time paid blogger very quickly. Angie’s resources are so valuable to me, that I continue to listen and re-listen to her content daily. Plus, each product of hers has delivered even more helpful information to me than the previous product.
She really does know her craft! In just one month of implementing some of her strategies, I had a four thousand percent increase in traffic and income! If you would have told me this was possible so quickly, I would have doubted you, but it’s true! Stay tuned in this series to learn more about Angie’s products. I’ll try to review each one to help you decide.
(Disclosure: This post contains affiliate links. If you purchase anything through my links, I’ll be compensated at no additional cost to you.)